The Weeknd’s “After Hours Til Dawn” tour will be sponsored by Binance, the global blockchain ecosystem powering the world’s largest cryptocurrency exchange. This is the world’s first global concert tour to use Web 3.0 technologies to improve the fan experience.
Binance has teamed up with HXOUSE, a think-tank and community incubator for creative businesses, to offer an exclusive NFT line as well as co-branded tour items for The Weeknd’s tour. Attendees’ virtual ticket stubs can also be used to obtain commemorative NFTs, which will present fans with one-of-a-kind experiences.
- “Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd.
- “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
- “We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” said Binance Co-Founder Yi He. “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”
The Weeknd founded the XO Humanitarian Fund earlier this year as a United Nations World Food Programme (WFP) Global Goodwill Ambassador to help WFP’s lifesaving emergency operations in hunger hotspots around the world. Binance will gift $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA, to mark the start of the tour. In addition, The Weeknd and Binance are collaborating on a specially designed NFT line, with 5% of proceeds going to the XO Humanitarian Fund.
The “After Hours Til Dawn” tour by The Weeknd will go off on July 8, 2022. The Weeknd’s tour is sponsored by Binance.US in the United States and Binance.com in the rest of the world.
