To honor the global day of friendship, the Pepsi juggernaut has just made an NFT available to its neighborhood. Once again, the reference layer 2 for Ethereum’s NFTs, Polygon, is hosting this collection of NFTs, which draws a lot of well-known companies.
Coca-Web Cola’s 3 adventure has progressed yet again.
Coca decided to carry with its investigation of Web 3. In fact, the company recently celebrated the International Day of Friendship by conducting an NFT airdrop to its community on July 30. Fans of the company who have traveled with the renowned brand in the metaverse are eligible for this airdrop. This NFT can only be exposed once it has been shared with a friend.
With the introduction of this distinctive NFT line, Coca-Cola continues to be true to its DNA of sharing and its marketing focused on its values. The latter was introduced in collaboration with Polygon, one of the most well-known blockchains for digital collections at the time!
Owners of these NFTs will have access to awards, in-game activities, and early access to the release of limited-edition Coca-Cola products.
Experience the real magic of friendship!@cocacola just launched first-of-a-kind, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day.— Polygon Studios (@polygonstudios) August 7, 2022
Therefore, Coca-Cola is not making its debut in the Web 3 industry. Recall that the company unveiled a beverage in the metaverse last May, specifically that of Fortnite! A few days later, the latter product, dubbed Zero Sugar Byte, started to appear in stores. According to the brand, this pixel-tasting beverage was only offered in a very small quantity:
- We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible.
The American company had already collaborated with Decentraland and the NFT OpenSea marketplace for an NFT auction the previous year. Additionally, the Atlanta giant unveiled its inaugural NFT collection on International Friendship Day.
a means of forging a brand’s entrance into the metaverse and boosting community involvement. As is traditional for one of the industry’s pioneers, Decentraland, it sponsored an event in conjunction with its launch.
Coca-Cola has also demonstrated its faith in blockchain technology, this time for controlling its supply chains. This technology has been deployed by Coke One North America, the principal bottlers of Coca-technological Cola’s partner, in order to increase productivity. Therefore, it appears that the company is aware of the opportunities that the blockchain and Web 3 present. Its participation raises the profile of the technology and the broader Web 3 industry.
Polygon draws major brands.
Not only Coca-Cola but several significant businesses believe in Polygon. In fact, a lot of well-known companies that have started on the blockchain or NFTs journey have done so using layer 2 of Ethereum. a method to utilize the Ethereum blockchain with minimal expense and optimum effectiveness.
Thanks to Polygon, Mercedes Benz recently started its blockchain journey. Mercedes has officially opened a platform focused on data trade through its Daimler South East Asia division. Businesses will start offering data that consumers can purchase as NFTs via USDC.
The decision to use Polygon is once again justified by the network’s low transaction costs and the fact that it is an Ethereum layer 2 network, benefiting from the blockchain’s security.
A few months back, Liverpool, a dominant force in English football, introduced its lineup of NFTs on Polygon. In collaboration with Sotheby’s auction house, the plan was to sell this digital collection in order to raise money for his organization. In this collection, we can find superhero-like avatars of club players like Mohamed Salah, Sadio Mané (who has since moved on), or coach Jurgen Klopp.
It was Prada and Adidas’ time to introduce an NFT collection that was housed on Polygon in January. The artist Zach Lieberman donated the collection’s receipts to a nonprofit organization. It specifically enabled fans to make their own NFTs.
Due to its low cost and the protection it provides, Polygon is quickly becoming one of the top technical options for big businesses. With the debut of the enormous Coca-Cola, this trend is still going strong and may last the rest of the year.