Tomorrowland focuses its marketing around cryptos?

From March 19 to March 26 in France, the electronic music festival Tomorrowland held a gathering. Tomorrowland Winter 2022 was in effect. A collaboration was established with the cryptocurrency exchange FTX for the occasion. Because of this sponsorship arrangement, the festival’s publicity emphasized Web3 and NFT. FTX and Tomorrowland have renewed their collaboration for Tomorrowland Winter 2023. Once more, a number of crypto operations are planned for the occasion.

Continuing confluence of cryptography and music

The FTX exchange, which Sam Bankman-Fried founded, is today a leader in the cryptocurrency market. He increased the number of sponsorship agreements between 2021 and 2022 in an effort to gain more popularity. Once the exchange was created in Europe, Tomorrowland, one of the major European electronic music festivals, soon agreed to a first cooperation. The purpose of the sponsorship agreement was to aid Tomorrowland in implementing crypto, Web3, and NFT technologies.

Participants were rewarded with NFTs all throughout Tomorrowland Winter 2022. They granted them entry to restricted events. Players had the chance to engage in a treasure map-style game. Additionally, from March 23 to 25, 1500 persons may attend special concerts in a discreet location. Sam Bankman-Fried remarked at the time that it was thrilling to observe the ongoing integration of cryptocurrency, music, and events.

For Tomorrowland Winter 2023, many unexpected crypto developments are anticipated (March 18 to March 25, 2023). The request to unlock prize funds and collect their FTX x Tomorrowland NFTs has already been made to prospective competitors.

The dates of Tomorrowland Winter 2023 are March 18–March 25, 2023. The FTX cryptocurrency exchange is a recognized partner of the event, just like in the previous iteration. The festival’s promotion is already in full gear and is largely centered on cryptocurrencies.

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